Black and Latino voters support coethnic candidates at high rates in local elections. What is less clear is how Black and Latino voters respond to out- group candidates when they do not have the option to support a coethnic candidate. I posit that when race and ethnicity become salient in a campaign, endorsements from Black and Latino leaders and organizations increase support of out-group candidates among Blacks and Latinos. I find that this hypothesis is strongly supported among Blacks. However, the same is not true for Latinos, most likely because of the political heterogeneity of the group. Using data from a survey experiment, I show that Black endorsements of minority out-group candidates are persuasive for Blacks, while comparable endorsements from Latinos are not as influential among Latinos.
Picking Winners: How Political Organizations Influence Local Elections (With Alexis Miller)
Endorsements have become a part of most election cycles. They come from a variety of sources (civic organizations, elected officials, newspapers, etc.) and are intended to signal voters that one candidate is preferential to another. Yet, there is still a lot that we do not know about endorsements. In this article, we provide insight into the process of how organizations and newspapers endorse candidates, provide evidence that demonstrates candidates believe these endorsements are important, and test the claim that voters are aware of these endorsements even when controlling for factors such as partisanship, ideology, and education. We also test the claim that issue positions explain vote choice better than endorsements. We rely on interview data and exit poll data to test our claims. Using data from an at- large municipal election, in which voters selected up to three candidates, we find that awareness of endorsements explains vote choice better than issues.